Riding iTunes
In addition to hardware and software platform advances, Apple's iPod has benefitted from the constant refinement of iTunes, along with an expanding ecosystem of content Apple has created to add value to its mobile devices. Apple's pace of development with iTunes has particularly accelerated in the past five years.
In 2005, iTunes had just added support for free Podcasts (which now number over 150,000) and enabled support for iPod video in the short lived iTunes 5.0 and new 6.0 releases. The following year, Apple added Nike+iPod support, followed by iTunes 7.0, which introduced Cover Flow and new iPod games, a harbinger of iPhone apps. Apple also expanded its TV show business and began selling movies from Disney, while boosting the quality of videos it sold.
By 2007, there were over 500 feature length films available. Apple also launched iTunes U, which enables educational organizations to publish free podcast content. There are now over 800 institutions that have served 300 million downloads from iTunes U. Apple also introduced iTunes Plus DRM-free music at a higher bit-rate, and support for synching and managing content on the new iPhone and iPod touch.
In 2008, Apple added support for movie rentals after working out agreements with the studios, as well as support for its own new mobile apps in the iTunes App Store. The company subsequently released iTunes 8, with Genius Sidebars and Playlists for recommending music, and support for new 720p HD resolution video downloads and movie rentals.
In 2009, iTunes 9 was released with a new WebKit-based iTunes Store. Apple also introduced iTunes LP and Extras, along with a new Home Sharing feature for local media library sync. In 2010, Apple added support for its new iBooks digital book store, followed by the release of iTunes 10, with new AirPlay features and the Ping social network for recommending songs and following friends. The new version also got a new icon reflecting the iOS rather than a Compact Disc.
In addition to hardware and software platform advances, Apple's iPod has benefitted from the constant refinement of iTunes, along with an expanding ecosystem of content Apple has created to add value to its mobile devices. Apple's pace of development with iTunes has particularly accelerated in the past five years.
In 2005, iTunes had just added support for free Podcasts (which now number over 150,000) and enabled support for iPod video in the short lived iTunes 5.0 and new 6.0 releases. The following year, Apple added Nike+iPod support, followed by iTunes 7.0, which introduced Cover Flow and new iPod games, a harbinger of iPhone apps. Apple also expanded its TV show business and began selling movies from Disney, while boosting the quality of videos it sold.
By 2007, there were over 500 feature length films available. Apple also launched iTunes U, which enables educational organizations to publish free podcast content. There are now over 800 institutions that have served 300 million downloads from iTunes U. Apple also introduced iTunes Plus DRM-free music at a higher bit-rate, and support for synching and managing content on the new iPhone and iPod touch.
In 2008, Apple added support for movie rentals after working out agreements with the studios, as well as support for its own new mobile apps in the iTunes App Store. The company subsequently released iTunes 8, with Genius Sidebars and Playlists for recommending music, and support for new 720p HD resolution video downloads and movie rentals.
In 2009, iTunes 9 was released with a new WebKit-based iTunes Store. Apple also introduced iTunes LP and Extras, along with a new Home Sharing feature for local media library sync. In 2010, Apple added support for its new iBooks digital book store, followed by the release of iTunes 10, with new AirPlay features and the Ping social network for recommending songs and following friends. The new version also got a new icon reflecting the iOS rather than a Compact Disc.
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